FEATURES OF THE FACTORS INFLUENCING THE DEVELOPMENT OF TOURISM AND CULTURAL HERITAGE

The presented article substantiates the importance of considering the key factors influencing the development of tourism and cultural heritage. Such factors include: innovations, values, pricing policy, throughput capacity of the research facility, tourism management. Of course, the factors of both the near and far environment should also be taken into account. Their role in the field of tourism development is great. All the variety of factors has an impact on the usual way of life, which reflects the tourist trends. The recommendations developed should be taken into account by both management structures, the business environment and local communities. The combined efforts will contribute to the formation of new directions in the field of tourism and cultural heritage development and will determine the prospects for further research in the chosen direction.