ASSET VALUATION IN NEW TERRITORIES: DIFFICULTIES IN IMPLEMENTING VALUATION APPROACHES

The subject of the article is the features, problems and difficulties of implementing approaches to asset valuation in new territories. The purpose of the work is to study and identify the main problems and limitations encountered when assessing the value of assets in new territories, as well as to develop recommendations for adapting and improving valuation methods in difficult conditions. The methodology of the article is based on the use of an integrated systems approach, including the following methods: literature analysis, comparative analysis, empirical method, data collection and analysis. Results of the work: the article systematizes the factors complicating the valuation of assets in new territories, including: security risks (risks for appraisers, inaccessibility of territories), economic instability (inflation and currency fluctuations, destruction of infrastructure), legal uncertainty (lack of a legal framework, sanctions), social and political factors (humanitarian crises), methodological difficulties (limited data, the need for specialized approaches). Based on the comparison of various approaches and methods of asset valuation, the possibilities of their application in new territories are determined, and options for their use are presented. The following are proposed: a hierarchical dependence of risks in new territories, an algorithm for selecting a relevant approach based on risk analysis, a model for assessing assets in new territories taking into account the identified features of new territories. The scope of application of the results includes the practical use of the methodology proposed in the article for selecting the most appropriate method for assessing assets in new territories, which will allow applying the optimal approach in a specific situation, taking into account its features and specifics. Conclusions: the work substantiates the need to apply a combined approach in new territories, taking into account the analysis of the current situation and the definition of assessment objectives, data availability, the specifics of new territories, and the type of asset.