THE IMPACT OF INNOVATION ON A COMPANY'S COMPETITIVENESS

This concept offers a new approach to manufacturing, consumption, and minimizing waste and emissions. The concept is implemented by maximizing the use of resources, preventing waste and eliminating negative impacts on nature. The scheme is based on a closed chain system of manufacturing and consumption, when raw materials are used to produce products for as long as possible. This reduces the cost of purchasing new raw materials, because companies can use old ones. The article describes how ACC helps companies increase profits and avoid negative environmental impacts.