ANALYSIS OF THE ECONOMIC EFFICIENCY OF IMPLEMENTING ARTIFICIAL INTELLIGENCE IN SMALL BUSINESS

In this paper, we will talk about the use of artificial intelligence in the development and promotion of small businesses. The study will identify the main areas of application of the latest technologies, advantages and disadvantages. The key use of AI is aimed at optimizing production, taking into account the limited available resources, as an important factor in small business. The study focused on key barriers that significantly complicate the development of entrepreneurship, such as the shortage of professional staff in the labor market, the lack of modern technology, as well as limited financial support. In addition to raising problematic issues, possible solutions were proposed – establishing partnerships with IT companies, using government subsidies, and training employees in advanced training courses and trainings. In the context of modern market relations and the widespread introduction of computer technology, the use of artificial