A study on the visual design satisfaction of cultural creative products on the basis of perceived value: A case study of the tianjin binhai art museum

Taking the Tianjin Binhai Art Museum in China as a case study, this research adopts wetland observation and questionnaire survey methods to explore the relationship between the perceived value of cultural creative product visual design and consumer satisfaction. The study revealed that the functional value, experiential value, and cognitive value of the visual design of the Tianjin Binhai Art Museum’s cultural creative products have positive effects on consumer satisfaction, with the lowest satisfaction score found for experiential value. This investigation also underscores the significance of visual typesetting components, such as aesthetic charm, societal images, and interactivity, can impact the overall observation of an product. By inspecting the interplay between these aspects, this analysis emphasizes that shoppers’ emotional and cerebral participation is as critical as the operational worth of the goods. The analysis puts forward an comprehensive paradigm that consolidates shows, cultural items, and art teaching plans to improve the demonstration and distribution of cultural resourceful merchandise. This research remarkably highlights how visual elements like appealing appearance, cultural signs, and interactivity can affect overall perception. By examining the interplay between visual style factors, consumers' emotional and intellectual involvement, and functional value, the study proposes an integrated model of exhibitions, cultural products and programs to enhance presentations and spread of cultural creative works. The research proposes a model that combines exhibitions, cultural creative products, and art education programs to enrich the presentation and dissemination of cultural creative products while emphasizing the enhancement of functional and cognitive values, as well as focusing on interactivity and consumer experience.