Sustainable Growth and Value Chain Optimization in Assam’s Tea Gardens: A Study on Tea Gardens of Assam a Agrital India Approach
Assam is among the leading worldwide tea growers, the tea sector is vital to India's economy. Still, challenges including supply chain inefficiencies, environmental problems, and market volatility call for a careful evaluation of the tea value chain. With an eye on sustainable methods, especially Agrital India's approach, this paper aims to assess Assam's tea gardens using a value chain analysis framework. While noting main players and their individual roles, the study looks at the many aspects of the tea value chain—including manufacturing, processing, distribution, and marketing. Examining Agrital India's attempts for operational optimization helps one to highlight present shortcomings in productivity, labor management, and environmental criteria. To evaluate their impact on environmental and financial sustainability, research on sustainable practices including organic farming, fair trade certification, waste management, and responsible sourcing is done. It looks at how Agrital India guarantees ongoing profitability and ecological balance by including sustainability into their value chain. The results clarify best practices that would guarantee fair trade and ethical business models while also improving efficiency and sustainability in Assam's tea industry. The study ends with recommendations or ideas for the legislators, business players, and tea garden owners to enhance the whole value chain. This covers the application of sustainable agriculture methods, strengthening of supply chain openness, and use of technology to raise market access. By offering a model that may be followed across India's tea industry to increase resilience and global competitiveness, this study improves the conversation on sustainable agriculture and supply chain management.
Authors
- Debjani Ghosh (ORCID: https://orcid.org/0000-0003-2072-2433)
- P. Saikia (ORCID: https://orcid.org/0009-0008-5564-2808)
Institutions
- ICFAI University, Tripura (IN)
Publication Details
- Journal
- International Journal of Innovative Research in Engineering & Management
- Published
- 2025-04-01
- DOI
- https://doi.org/10.55524/ijirem.2025.12.2.2
- Primary Topic
- Agricultural Economics and Practices
- Type
- article
- Field-Weighted Citation Impact
- 0.00