Sustainable Tourism and Public Health: Understanding the Environmental Factors Shaping Low-Carbon Travel Behavior

With increasing concerns about climate change and environmental sustainability, low-carbon tourism has gained attention as a means to mitigate environmental impacts while promoting public health benefits. This study explores the environmental factors influencing low-carbon travel behavior and examines its potential contributions to individual well-being. Using a grounded theory approach, we conducted in-depth interviews with tourists, tourism practitioners, and sustainability advocates in Guizhou Province, China. The findings reveal that environmental knowledge, awareness, concern, values, and responsibility significantly shape low-carbon tourism behaviors. Moreover, engagement in low-carbon travel—such as eco-friendly transportation, nature-based activities, and sustainable accommodations—offers physical and mental health benefits, including stress reduction, increased physical activity, and enhanced well-being. These insights highlight the interconnectedness of sustainable tourism and public health, providing valuable implications for policymakers, tourism industry stakeholders, and public health professionals seeking to integrate sustainability into health promotion strategies.