Digital Identities: Adolescents’ Construction of Identity Influenced by Modern Trends of Social Media

The vast majority of researchers have looked into how people use social media, but they have ignored the impact it has on people's ability to regulate their sense of identity and connectedness to others, and their perceptions. The rapid rise in the use of social media is something that, depending on one's perspective, either poses a challenge or presents an opportunity for today's younger generations. With 400 adolescents in India, the study here uses the Aspects of Identity (AIQ – IV) questionnaire to understand the impact caused by social media usage. Multiple linear regression suggests the significant role of social media usage among the adolescents on the creation of four aspects of identity. The study provides implications based on the results.