Strategies to Enhance Company Value: the Impact Oo Firm Size, Sales, Growth, and Ceo Gender in the Contemporary Business Word

This study aims to analyze the effect of profitability, firm size, CEO gender, and sales growth on price to book value (PBV) or stock prices of banking companies listed on the Indonesia Stock Exchange in the period 2020-2023. The data used were obtained from the financial reports of banking companies that can be accessed through the official website www.idx.co.id and the company website, with a sample consisting of 13 companies for 3 years, resulting in a total of 39 data. Data processing was carried out using the Eviews application, and data analysis included descriptive statistical tests, regression tests, hypothesis tests, and simultaneous F tests. The test results showed that profitability, firm size, and CEO gender did not have a significant effect on PBV, indicating that these factors did not have a direct effect on market valuation compared to the company's book value. Conversely, sales growth was shown to have a positive effect on PBV, indicating that increasing company sales can increase market valuation and stock prices, making sales growth a more influential factor in determining company value. This study provides insight into the factors that influence company value in the banking sector, especially in challenging times such as the 2020-2023 period