Modeling Organizational Citizenship Behavior in Family Businesses: A Causal Relationship Approach

This research aims to develop a causal relationship model of variables affecting Organizational Citizenship Behavior (OCB) in family businesses. The sample consisted of 207 family members of family business owners working with their family businesses in Thailand. Data were collected through structured questionnaires, and the relationships between variables were analyzed using Path Analysis within the framework of Structural Equation Modeling (SEM). AMOS software was employed to evaluate the structural relationships among variables. The research findings indicate that the developed causal relationship model of OCB in family businesses is consistent with empirical data (2 = 96.770, df = 97, relative 2 = .998, p= .487, GFI=.952, AGFI=.915, NFI= .966, TLI =1.000, CFI =1.000, RMSEA= .000, RMR= .043), with detailed analysis results as follows: Family Function (FF), Family Motivation (FM), Work-Family Enrichment (WF), and Social Exchange (SE) collectively explain 31.2% of the variance in OCB. Family Function (FF), Family Motivation (FM), Work-Family Enrichment (WF), and Social Exchange (SE) have a significant positive effect on OCB in family businesses at the .05 significance level. The variable Family Motivation (FM) exerts the highest effect on OCB, followed by Family Function (FF), Work-Family Enrichment (WF), and Social Exchange (SE) with total effects of .409, .363, .338, and .290, respectively.