POLICY-DRIVEN SUSTAINABLE PROPERTY DEVELOPMENT: STRATEGIC PATHWAYS AND SYSTEMIC CHALLENGES IN CHINA’S DUAL CARBON TRANSITION

Under the synergistic drive of China's "Dual Carbon" strategy and macro-control policies such as "housing is for living, not speculation" and the "three red lines" regulation, the real estate industry faces dual challenges and opportunities in green transformation and sustainable development. As a pillar of the national economy, real estate enterprises urgently need to resolve contradictions and bottlenecks in low-carbon transition through management innovation and technological upgrading. This study systematically examines the intrinsic connection between carbon neutrality goals and the real estate sector, revealing practical challenges including carbon footprint measurement deficiencies, green technology application gaps, intensified financing constraints, and policy adaptation dilemmas. The research proposes a multidimensional implementation framework: Strengthening corporate awareness of green transition while establishing a carbon-neutral business ecosystem; enhancing carbon accounting capabilities and energy efficiency through technological innovation, complemented by carbon offset and compensation mechanisms; deepening ESG practices to reduce debt financing costs, with empirical evidence demonstrating that improved ESG ratings significantly optimize credit asset structures under green finance policies. Furthermore, the study outlines actionable pathways such as low-carbon building standards and green supply chain management, aligning with macro-control objectives. These findings provide theoretical support for real estate enterprises to balance regulatory compliance with market opportunities, formulate carbon reduction strategies, and accelerate the realization of China's "Dual Carbon" vision through industry-wide sustainable transformation.