A Study on the Impact of Problems and Challenges on Motivation, Behaviour, and Failure Factors of Women-Led Startups in India Using Smart PLS – SEM

Women have been recognized as a change agent and innovator, playing a critical role in the society. Indian women now-a-days are emerging as digital women because of their increased knowledge and higher education. But, due to poor status and mentality of the society, their entrepreneurial skills and talent are underutilized. However, despite several roadblocks in their path such as burden of family obligations, complexities in arranging finance, neck-to-neck competition from male-startups etc., women are capable enough to reflect their potential and power in the startup scenario. This study aims to analyse present status and contribution of women start-ups in India, assess their awareness towards government policy initiatives for start-ups in India, and identify the challenges they are facing, in running their startups smoothly. The analysis of data collected from secondary sources and survey of sampled respondents conducted through SPSS-v30, and SMART-PLS4 indicate that the level of awareness and perceived challenges have significant impact on performance of women led startup in India. Findings indicate that despite challenges, women startups have registered considerable growth, indicating potential for growth with additional support, and suggest targeted interventions that can improve awareness and address challenges of women-led startups.