METHODOLOGICAL PRINCIPLES FOR ENSURING MARKETING MANAGEMENT OF A COMPANY

International Scientific Conference Economic Transformation in the Context of Global Challenges: Current Issues : Conference Proceedings (February 7-8, 2025. Klaipeda, Lithuania). Riga, Latvia : Baltija Publishing, 232 pages.

Authors

Iryna Khmarska (ORCID: https://orcid.org/0000-0002-6022-6197)

Publication Details

Published: 2025-01-01
DOI: https://doi.org/10.30525/978-9934-26-529-7-53
Primary Topic: Economic and Business Development Strategies
Type: article
Field-Weighted Citation Impact: 0.00

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article

METHODOLOGICAL PRINCIPLES FOR ENSURING MARKETING MANAGEMENT OF A COMPANY

Iryna Khmarska

Jan 1, 2025

Economic and Business Development Strategies

article

METHODOLOGICAL PRINCIPLES FOR ENSURING MARKETING MANAGEMENT OF A COMPANY

Iryna Khmarska

January 1, 2025article en

Abstract

Openalex Percentile: Top 90%

Economic and Business Development Strategies

DOI Open Access PDF OpenAlex

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METHODOLOGICAL PRINCIPLES FOR ENSURING MARKETING MANAGEMENT OF A COMPANY — Iryna Khmarska · (2025) | TGRS Research Map | TGRS