SOCIAL COMMUNICATION WITH ECONOMIC ENTITIES AS A NECESSARY CONDITION FOR THE PROFESSIONAL TRAINING OF FUTURE ENVIRONMENTALISTS

The article investigates the process of social communication with business entities as a necessary condition for the professional training of future ecologists. The characteristic features and the most significant factors of social and communicative processes that accompany the existence of social communications and ensure the process of interaction of an ecologist with business entities are identified, such as: spatio-temporal factors of communication; social factors of communication; problems of communicative compatibility and observability by the recipient subject; hierarchy of communications; evolution of metacommunication. The spatio-temporal and social factors of communication of an ecologist with business entities are systematized, clarified and supplemented, such as: timeliness of communication; relevance of the signal; interest of the recipient in the message; expectations and attitudes of the recipient; norms of behavior prevailing in society; significance of the signal for the recipient; trustworthiness of the recipient in sources and channels of information; recipient’s settings; samples for the recipient. The main aspects of the ecologist’s social communication with business entities are investigated, to which the social structures of society are attributed in terms of their communicative characteristics. The communication process is revealed, which occurs in certain objective and subjective conditions, which together constitute the situation of communication between the ecologist and business entities. Differences in information that are important for communication, the nature of social information and the diversity of its manifestation between the ecologist and business entities are identified. Significant qualities of communication between ecologists and business entities are highlighted.