Psychological and Behavioural Impact of Celebrity Endorsements on Consumers Aged 65+ for Electronic Goods (Smartphones)

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Publication Details

Journal
Sanshodhan
Published
2025-03-24
DOI
https://doi.org/10.53957/sanshodhan/2025/v14i1/173220
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Psychological and Behavioural Impact of Celebrity Endorsements on Consumers Aged 65+ for Electronic Goods (Smartphones)

Anand A Muley, Smita Gaikwad
Sanshodhan
Digital Marketing and Social Media
article

Psychological and Behavioural Impact of Celebrity Endorsements on Consumers Aged 65+ for Electronic Goods (Smartphones)

Anand A Muley, Smita Gaikwad
article en

Abstract

No abstract available for this paper.
Sanshodhan
Rashtrasant Tukadoji Maharaj Nagpur University (IN), G.S. Science, Arts And Commerce College (IN)
Openalex Percentile: Top 91%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Psychological and Behavioural Impact of Celebrity Endorsements on Consumers Aged 65+ for Electronic Goods (Smartphones) — Anand A Muley, Smita Gaikwad · Sanshodhan (2025) | TGRS Research Map | TGRS