Research on the Role of Digital Media in Promoting the Inheritance and Innovation of Dunhuang Mural Art: An SDG 11 Perspective

This study examines how digital media can promote the inheritance and innovation of Dunhuang mural art within the framework of SDG 11, focusing on new communication channels and digital transformation strategies. Drawing on cultural communication theories and digital media research, the study situates Dunhuang mural art in the context of heritage preservation and innovation. A qualitative analysis of digital platforms, content dissemination, and interactive technologies was conducted to assess their impact on art communication. The findings reveal that diversified digital channels enhance audience engagement and open new avenues for preserving traditional art forms. The study also identifies challenges including limited online interactivity and the need for enhanced multimedia integration. Results indicate that strategic digital interventions can contribute significantly to cultural heritage preservation and innovation, aligning with SDG 11 targets. This research offers novel insights into integrating digital technologies with traditional art, providing a valuable reference for policymakers and cultural managers.