Marketing Strategies of Banking Services – A Comparative Study of Public and Private Sector Banks in Maharashtra

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Publication Details

Journal
Sanshodhan
Published
2025-03-24
DOI
https://doi.org/10.53957/sanshodhan/2025/v14i1/173212
Primary Topic
Banking Sector Performance and Management
Type
article
Field-Weighted Citation Impact
0.00
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article

Marketing Strategies of Banking Services – A Comparative Study of Public and Private Sector Banks in Maharashtra

Saurabh.B. Shukla
Sanshodhan
Banking Sector Performance and Management
article

Marketing Strategies of Banking Services – A Comparative Study of Public and Private Sector Banks in Maharashtra

Saurabh.B. Shukla
article en

Abstract

No abstract available for this paper.
Sanshodhan
Visvesvaraya National Institute of Technology (IN)
Openalex Percentile: Top 91%
Banking Sector Performance and Management
DOIOpen Access PDFOpenAlex
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Marketing Strategies of Banking Services – A Comparative Study of Public and Private Sector Banks in Maharashtra — Saurabh.B. Shukla · Sanshodhan (2025) | TGRS Research Map | TGRS