Impact of total quality management practices on hotel performance: empirical evidence from Vietnam

This paper presents the results of an empirical study investigating the relationship between TQM practices and hotel performance in Vietnam. Statistical techniques such as ANOVA and SEM were used to analyse data collected from 202 hotels in Vietnam in 2022 through a questionnaire survey. The findings of the analysis suggest that both soft and hard TQM factors have a significant impact on hotel performance in Hanoi. This study strongly recommends that hotel managers focus on implementing soft TQM factors such as top management commitment, customer focus, employee involvement, education, and training, as well as hard TQM factors including continuous improvement, process management, quality tools, and techniques, to achieve higher performance.