A STUDY ON CONSUMER PREFERENCE FOR PAAS (PRODUCT-AS-A-SERVICE MODEL)

The Product-as-a-Service (PaaS) model is gaining traction as businesses shift from traditional ownership-based transactions to service-based consumption. This study explores consumer preferences for PaaS, analyzing factors influencing adoption, such as cost-effectiveness, convenience, sustainability, and perceived risks. The research aims to understand consumer motivations, barriers to acceptance, and how different demographics respond to this model. Through surveys and case studies, the study provides insights into the future of PaaS and its potential to reshape consumer behavior and business strategies. By analyzing consumer behavior, this research aims to understand the motivations and barriers influencing the adoption of PaaS models across various industries, such as electronics, automobiles, and home appliances. Keywords: Product-as-a-Service (PaaS), consumer preference, subscription model, circular economy, sustainability, access-based consumption, business model innovation.