THE ROLE OF DIGITAL MEDIA ENTREPRENEURIAL EDUCATION AND SKILL DEVELOPMENT IN COIMBATORE

The rapid evolution of digital media has significantly transformed the landscape of entrepreneurial education and skill development, especially in emerging urban centers like Coimbatore. This study explores the role of digital media platforms—such as social media, e-learning tools, webinars, and online communities—in fostering entrepreneurial mindset and enhancing skill sets among students, aspiring entrepreneurs, and small business owners. In Coimbatore, known for its industrial growth and entrepreneurial culture, digital media has emerged as a powerful enabler, bridging the gap between theoretical knowledge and practical application. The research highlights how accessible online content, interactive learning environments, and networking opportunities contribute to innovation, business planning, marketing, and financial literacy. The paper also examines the challenges faced in adopting digital tools, such as digital literacy and infrastructural limitations, and suggests ways to optimize their use for inclusive and sustainable entrepreneurial development. The findings underscore the potential of digital media to democratize entrepreneurship education and build a skilled, future-ready workforce in Coimbatore. Key Words: Digital Media, Skill Development, Entrepreneurial Education, Startups