Innovation and Transformation of Sports Event Management Driven by Artificial Intelligence

Artificial Intelligence (AI) is reshaping the entire lifecycle of sports event management, from event preparation to spectator experience, and from competitive decision-making to commercial operations, marking a paradigm shift. This paper systematically analyzes the application mechanisms of AI in four core scenarios: athlete performance optimization, referee decision support, event security management, and fan interaction innovation, revealing the management model transformation achieved through data-driven approaches, real-time responses, and personalized services. It also discusses challenges such as technology ethics, data sovereignty, and algorithm transparency, and proposes a "technology-institution-humanity" collaborative governance framework, providing theoretical support and practical pathways for the intelligent transformation of the sports industry.