Contemporary Communication Methods (Recent Electronic Platforms—Social Media) in Public Organizations

Perceptions of public administration’s service effectiveness are closely linked to satisfaction with service quality, which depends on factors such as efficiency, transparency, accountability, and responsiveness to citizens’ needs. This study aimed to assess citizens’ perceptions of public services provided by Greek public administration, both digitally and in person, and their resulting satisfaction levels. A sample of 551 citizens utilizing public services responded to a questionnaire developed on the basis of relevant literature. Employing inductive statistical methods, such as the paired samples t-test, this study investigated the differences in satisfaction levels between the two service delivery modes. Overall, citizens’ satisfaction was deemed above average. However, the paired samples t-test revealed no significant difference in satisfaction ratings between the electronic and in-person services. In conclusion, citizen satisfaction with public services remains closely linked to in-person interactions with public-sector personnel, emphasizing the need for improvements in Greek electronic public services to better meet citizens’ needs.

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Publication Details

Published
2025-04-03
DOI
https://doi.org/10.3390/proceedings2024111018
Primary Topic
Digital Marketing and Social Media
Type
article
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article

Contemporary Communication Methods (Recent Electronic Platforms—Social Media) in Public Organizations

Minas P. Georgiadis, Polytimi Arvanitidou
Digital Marketing and Social Media
article

Contemporary Communication Methods (Recent Electronic Platforms—Social Media) in Public Organizations

Minas P. Georgiadis, Polytimi Arvanitidou
article en

Abstract

Perceptions of public administration’s service effectiveness are closely linked to satisfaction with service quality, which depends on factors such as efficiency, transparency, accountability, and responsiveness to citizens’ needs. This study aimed to assess citizens’ perceptions of public services provided by Greek public administration, both digitally and in person, and their resulting satisfaction levels. A sample of 551 citizens utilizing public services responded to a questionnaire developed on the basis of relevant literature. Employing inductive statistical methods, such as the paired samples t-test, this study investigated the differences in satisfaction levels between the two service delivery modes. Overall, citizens’ satisfaction was deemed above average. However, the paired samples t-test revealed no significant difference in satisfaction ratings between the electronic and in-person services. In conclusion, citizen satisfaction with public services remains closely linked to in-person interactions with public-sector personnel, emphasizing the need for improvements in Greek electronic public services to better meet citizens’ needs.

International Hellenic University (GR)
Openalex Percentile: Top 91%
Digital Marketing and Social Media
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