Time is shrinking in the eye of AI: AI agents influence intertemporal choice

Abstract Agents help consumers make decisions. While agents have traditionally been human (e.g., sales associate, real estate agent, financial advisor), artificial intelligence (AI) agents are becoming more prevalent. We find that the type of agent, AI versus human, has an influence on intertemporal judgment. Specifically, when an agent is identified as AI, the concept of fast processing becomes more accessible, which makes time delays seem subjectively longer and encourages impatient behavior. These results have implications for how to conceptualize the influence of AI agents on judgment, the impact of time perception on intertemporal choices, and the sources of impatient behavior.

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Publication Details

Journal
Journal of Consumer Psychology
Published
2025-04-08
DOI
https://doi.org/10.1002/jcpy.1455
Citations
3
Primary Topic
Decision-Making and Behavioral Economics
Type
article
Field-Weighted Citation Impact
6.81

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article

Time is shrinking in the eye of AI: AI agents influence intertemporal choice

Shan Lin, Chris Janiszewski, Yuanyuan Jamie Li, Han Gong et al.
3 citations
Journal of Consumer Psychology
Decision-Making and Behavioral Economics
6.81
article

Time is shrinking in the eye of AI: AI agents influence intertemporal choice

Shan Lin, Chris Janiszewski, Yuanyuan Jamie Li, Han Gong, Wang Xiang
article en
3 citations

Abstract

Abstract Agents help consumers make decisions. While agents have traditionally been human (e.g., sales associate, real estate agent, financial advisor), artificial intelligence (AI) agents are becoming more prevalent. We find that the type of agent, AI versus human, has an influence on intertemporal judgment. Specifically, when an agent is identified as AI, the concept of fast processing becomes more accessible, which makes time delays seem subjectively longer and encourages impatient behavior. These results have implications for how to conceptualize the influence of AI agents on judgment, the impact of time perception on intertemporal choices, and the sources of impatient behavior.

Journal of Consumer PsychologyVol. 36(1)
Shanghai University of Finance and Economics (CN), Southern University of Science and Technology (CN), University of Florida (US), Singapore Management University (SG)
National Natural Science Foundation of China, Lingnan University
Openalex Percentile: Top 4%
Decision-Making and Behavioral Economics
6.81
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Time is shrinking in the eye of AI: AI agents influence intertemporal choice — Shan Lin, Chris Janiszewski, et al. · Journal of Consumer Psychology (2025) | TGRS Research Map | TGRS