Academic community acceptance of recycled plastic products: An analysis of product evaluation and willingness to consume

Growing environmental concerns have increased the focus on sustainable practices, including using recycled plastic products. However, public perceptions regarding these products' quality and potential risks remain unclear. In the academic context, this study examines how individuals perceive and are willing to use recycled plastic products. A sequential explanatory mixed-methods approach was employed, integrating an experimental study and a survey, followed by a qualitative follow-up interview for deeper insight. A stratified random sampling method was utilized to ensure representation of the academic community in a public university in Indonesia, yielding 116 respondents from three study programs, including students, administrative staff, and faculty members. The findings indicated a generally positive perception of recycled plastic products within the academic community. Results from the Chi-Square test showed no significant differences in identification accuracy across different sensory channels for the three materials presented: virgin polypropylene, recycled polypropylene, and recycled disposable face masks, each manufactured into the same product. Regarding product appearance, most participants perceived recycled and non-recycled plastic products as having comparable quality (p > .05). Regression analysis demonstrated that perceived benefit was a significant predictor of individuals’ willingness to consume recycled plastic products (β=.1562, p < .05). In contrast, perceived risk had a negative effect ( β=-.1046, p < .05). Interview findings highlighted specific concerns regarding products made from recycled face masks due to limited information on potential health risks. This study holds significant implications for promoting sustainable practices within academic institutions. The academic community can be a role model in fostering environmental sustainability by implementing policies encouraging recycled products. • Conducted experimental and survey studies to explore consumer responses to recycled plastic products in academia. • Ensured reliability by triangulating quantitative results with semi-structured interviews for qualitative insights. • Used mediation analysis to examine how environmental awareness affects willingness to consume recycled plastic, with perceived benefit and risk as intermediaries.