AI Innovation in Architectural Design: Enhancing Aesthetic Experience with 'Midjourney'

This study deeply explores the application of artificial intelligence (AI) technology represented by Midjourney in the field of modern architectural design and its influence on architectural aesthetics. With the progressive improvement of AI innovation in a few areas, particularly in architectural design, it has risen above the confinements of conventional design strategies and opened up modern measurements for the expression of architectural aesthetics. Midjourney technology not only promotes design innovation but also improves the efficiency and flexibility of the design process. Compared to conventional architectural design software such as AutoCAD, Revit and SketchUp, Midjourney shows significant advantages in innovation and user experience. In addition, the study discusses the potential of AI technology to drive the development of architectural aesthetics, especially in generating architectural renderings through AI, which presents unique visual and sensory experiences. Even though the application of AI innovation in architectural design still faces numerous challenges, such as not only technical adaptability, and cost-effectiveness issues, but also application in several social and natural settings. This study points out the direction for future research. By and large, this consideration gives unused viewpoints for understanding the part of AI innovations in present architectural design and offers important references and bits of knowledge for designers, creators, and related experts.

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Institutions

Publication Details

Journal
Journal of Advanced Research Design
Published
2025-03-24
DOI
https://doi.org/10.37934/ard.127.1.8495
Citations
2
Primary Topic
3D Surveying and Cultural Heritage
Type
article
Field-Weighted Citation Impact
4.69
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article

AI Innovation in Architectural Design: Enhancing Aesthetic Experience with 'Midjourney'

Adzrool Idzwan Ismail, Rongrong Liu
2 citations
Journal of Advanced Research Design
3D Surveying and Cultural Heritage
4.69
article

AI Innovation in Architectural Design: Enhancing Aesthetic Experience with 'Midjourney'

Adzrool Idzwan Ismail, Rongrong Liu
article en
2 citations

Abstract

This study deeply explores the application of artificial intelligence (AI) technology represented by Midjourney in the field of modern architectural design and its influence on architectural aesthetics. With the progressive improvement of AI innovation in a few areas, particularly in architectural design, it has risen above the confinements of conventional design strategies and opened up modern measurements for the expression of architectural aesthetics. Midjourney technology not only promotes design innovation but also improves the efficiency and flexibility of the design process. Compared to conventional architectural design software such as AutoCAD, Revit and SketchUp, Midjourney shows significant advantages in innovation and user experience. In addition, the study discusses the potential of AI technology to drive the development of architectural aesthetics, especially in generating architectural renderings through AI, which presents unique visual and sensory experiences. Even though the application of AI innovation in architectural design still faces numerous challenges, such as not only technical adaptability, and cost-effectiveness issues, but also application in several social and natural settings. This study points out the direction for future research. By and large, this consideration gives unused viewpoints for understanding the part of AI innovations in present architectural design and offers important references and bits of knowledge for designers, creators, and related experts.

Journal of Advanced Research DesignVol. 127(1)
Northern University of Malaysia (MY)
Openalex Percentile: Top 7%
3D Surveying and Cultural Heritage
4.69
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AI Innovation in Architectural Design: Enhancing Aesthetic Experience with 'Midjourney' — Adzrool Idzwan Ismail, Rongrong Liu · Journal of Advanced Research Design (2025) | TGRS Research Map | TGRS