Review of book: Practices, education and technology in audiovisual translation, by A. B. Garcia-Escribano

Since the dawn of the 21st century, the rapid expansion of globalization, digitization, and the audiovisual industry has made audiovisual content more accessible than ever before, facilitating its distribution across the globe with remarkable ease.This widespread availability has, in turn, brought audiovisual translation (AVT) to the forefront, capturing the attention of a growing number of translation scholars who seek to understand its impact and implications (Zhang, 2017).At the same time, research in AVT is witnessing transformative shifts in media and communication methods, which not only broaden the scope of translation studies but also reflect the nuanced communicative demands of today's digital, multimedia-rich era.However, these developments have introduced new challenges for educators and learners in translation studies.The rise of new media localization practices and the advent of automation technologies are straining traditional training models, exposing the limitations of conventional frameworks and evaluation criteria in addressing these novel AVT practices.In response to these evolving needs, Practices, Education and Technology in Audiovisual Translation offers an interdisciplinary approach, integrating industry practices, educational frameworks, and cutting-edge technology to provide a thorough, systematic, and internationally relevant exploration of AVT.

Authors

Publication Details

Journal
CURRENT TRENDS IN TRANSLATION TEACHING AND LEARNING E
Published
2025-04-08
DOI
https://doi.org/10.51287/cttl202522
Primary Topic
Subtitles and Audiovisual Media
Type
article
Field-Weighted Citation Impact
0.00

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article

Review of book: Practices, education and technology in audiovisual translation, by A. B. Garcia-Escribano

Qiujun Su, Litao Zhang, Yang Yao
CURRENT TRENDS IN TRANSLATION TEACHING AND LEARNING E
Subtitles and Audiovisual Media
article

Review of book: Practices, education and technology in audiovisual translation, by A. B. Garcia-Escribano

Qiujun Su, Litao Zhang, Yang Yao
article en

Abstract

Since the dawn of the 21st century, the rapid expansion of globalization, digitization, and the audiovisual industry has made audiovisual content more accessible than ever before, facilitating its distribution across the globe with remarkable ease.This widespread availability has, in turn, brought audiovisual translation (AVT) to the forefront, capturing the attention of a growing number of translation scholars who seek to understand its impact and implications (Zhang, 2017).At the same time, research in AVT is witnessing transformative shifts in media and communication methods, which not only broaden the scope of translation studies but also reflect the nuanced communicative demands of today's digital, multimedia-rich era.However, these developments have introduced new challenges for educators and learners in translation studies.The rise of new media localization practices and the advent of automation technologies are straining traditional training models, exposing the limitations of conventional frameworks and evaluation criteria in addressing these novel AVT practices.In response to these evolving needs, Practices, Education and Technology in Audiovisual Translation offers an interdisciplinary approach, integrating industry practices, educational frameworks, and cutting-edge technology to provide a thorough, systematic, and internationally relevant exploration of AVT.

CURRENT TRENDS IN TRANSLATION TEACHING AND LEARNING EVol. 12
Ministry of Education of the People's Republic of China, Division of Undergraduate Education
Quality Education
Openalex Percentile: Top 91%
Subtitles and Audiovisual Media
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