Myths of Journalism on the Covers of the Polish Trade Magazine “Press”

The article addresses the semiotic analysis of the covers of the Polish trade journal "Press", focusing on the implicit ideological assumptions about contemporary journalism.The aim of the research is to identify contemporary journalistic myths and to understand what has been left out in the construction of the image of journalism on the covers.A commutative test technique and denotative and connotative analysis were used, allowing key stereotypes such as the myth of the warrior journalist and the lone observer to be captured.The results of the analysis indicate a dominance of male images and a limited representation of women, confirming patriarchal narratives in the media.This phenomenon may be related to the nature of the magazine, aimed at a journalistic community that seeks to affirm its own values.The article highlights the importance of understanding the processes of meaning construction in the context of the crisis of trust in the media and the technological challenges that affect the image of journalists.The findings contribute to a broader reflection on the role of journalism in society and its representation in the media.These can be used as part of contemporary journalism education in higher education, an example of which is given in the article.