Innovation, and green entrepreneurship are catalysts for sustainability in Oman

The article "Innovation and Green Entrepreneurship (GEN) as Catalysts for Sustainability in Oman" explores the role of innovation, green entrepreneurship can support environmental sustainability within Oman. It discusses how technology, renewable energy and eco-friendly business practices can support economic growth while maintaining sustainability. Sustainability remains the buzzword and slogan of this decade that is shaping and reshaping corporate best practices. Business houses need to apply innovative ideas for achieving GEN for protecting environment through innovation and fostering environmentally conscious solutions that would be stimuli for achieving sustainability. It can bring social change by minimizing resources consumption through recycling, reusing, and reducing resources for reducing dependency on raw materials. This paper explores the innovation, and GEN can work as promoting mediator for sustainability in the Sultanate of Oman. Innovation, entrepreneurship, creativity, green technologies, and GEN can form the best practices for addressing environmental challenges. The finding suggests that innovation and GEN is paramount attaining everlasting sustainability goals. It will steer management for preserving the environment and the earth by developing eco-friendly methods and exploring opportunities for resilience communities. • Innovation, diversification, and green technology can strive for sustainable development. • Renewable, solar and wind energy to support in reducing carbon footprint. • Vertical, organic farming to reduce environmental impact. • Use of advanced technologies for desalination to counter water scarcity. • Public, Private Partnerships (PPP) are catalysts of sustainability.