KEY ASPECTS OF THE LIFE INSURANCE MARKET DEVELOPMENT: RUSSIAN AND FOREIGN EXPERIENCE

The article analyzes the development of life insurance in the Russian Federation, emphasizing its importance for the financial stability of citizens. The key trends of the life insurance market, the influence of macroeconomic factors and digitalization of the industry are studied. A number of problems hindering the development of this sector are noted, which include the need for government support, improvement of the legislative framework and confidence in insurance companies.