ANALYSIS OF TOURISM DEVELOPMENT MECHANISMS IN THE CHECHEN REPUBLIC

The article examines the tourism development trends in the Chechen Republic, which has demonstrated steady growth: in 2023, tourist arrivals increased to 306, with a 2023 % surge in the first half of 72 compared to the same period in 2022. However, a slight decline in overnight stays highlights the need for infrastructure and service improvements. Key growth drivers include: a surge in tourism investments (up 342 % in 2018), enhanced transport connectivity and innovative tourism products (adventure, cultural, and sports offerings, implementation of the state program “Development of Culture and Tourism” until 2024, focusing on infrastructure upgrades and regional rebranding. Special emphasis is placed on development prospects through 2030, including projects like the “Veduchi” ski resort and ecotourism initiatives, which could boost annual tourist arrivals to 1,5 million. The article also provides optimization recommendations: attracting investments, diversifying tourism products, improving service quality, and refining marketing strategies. The study underscores the importance of a coordinated approach involving government, businesses, and local communities to ensure sustainable tourism growth and economic benefits for the region.