THE CONCEPT OF SUCCESSFUL COOPERATION IN INSURANCE BUSINESS IN THE CONDITIONS OF MACROECONOMIC STABILITY UNDER THE INFLUENCE OF DIGITALIZATION

The article presents the concept for successful cooperation in the insurance business in the context of macroeconomic stability under the influence of digitalization, and identifies the factors of its progressive growth. The priority direction of digitalization for the development of the insurance business in Russia is outlined. Urgent measures are formulated to implement certain actions to improve cooperation, taking into account the effect of digital technologies. The study is carried out to develop a concept for stimulating cooperation, to form elements of digital integration. The priority task of successful cooperation in the context of macroeconomic stability is to determine the goals and key indicators of the insurance market. The main priorities of macroeconomic stability of the insurance segment, their features and requirements, supported by relevant research, are highlighted. The mechanism of successful cooperation is outlined, the tasks of the impact of digitalization are analyzed to expand its competitive positions and improve the economic efficiency of the insurance business.