Service Design, Product and Journey Management Collaboration Model

Can service design, product and journey management achieve greater outcomes working together than one discipline alone? Or are our methods too competitive, destined for contention and funding battles? This article proposes a model for constructive collaboration and calls for more work designing governance models to support it.

Authors

Publication Details

Journal
Touchpoint
Published
2025-04-07
DOI
https://doi.org/10.30819/touchpoint.16-1.10
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Service Design, Product and Journey Management Collaboration Model

Matt Mills
Touchpoint
Digital Marketing and Social Media
article

Service Design, Product and Journey Management Collaboration Model

Matt Mills
article en

Abstract

Can service design, product and journey management achieve greater outcomes working together than one discipline alone? Or are our methods too competitive, destined for contention and funding battles? This article proposes a model for constructive collaboration and calls for more work designing governance models to support it.

TouchpointVol. 16(1)
Openalex Percentile: Top 91%
Digital Marketing and Social Media
DOISourceOpenAlex
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Service Design, Product and Journey Management Collaboration Model — Matt Mills · Touchpoint (2025) | TGRS Research Map | TGRS