Service Design in Product-Led Organisations: Building bridges for greater impact

Having led teams in both service design and product for over 15 years on the agency side, I am aware of my bias. I believe service design and product teams share more than their distinct labels suggest. To␁help challenge my views and gather practical advice, I invited five experienced service designers to contribute their insights.

Authors

Publication Details

Journal
Touchpoint
Published
2025-04-07
DOI
https://doi.org/10.30819/touchpoint.16-1.12
Primary Topic
Service and Product Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

Service Design in Product-Led Organisations: Building bridges for greater impact

Estelle Ricoux
Touchpoint
Service and Product Innovation
article

Service Design in Product-Led Organisations: Building bridges for greater impact

Estelle Ricoux
article en

Abstract

Having led teams in both service design and product for over 15 years on the agency side, I am aware of my bias. I believe service design and product teams share more than their distinct labels suggest. To␁help challenge my views and gather practical advice, I invited five experienced service designers to contribute their insights.

TouchpointVol. 16(1)
Openalex Percentile: Top 92%
Service and Product Innovation
DOISourceOpenAlex
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Service Design in Product-Led Organisations: Building bridges for greater impact — Estelle Ricoux · Touchpoint (2025) | TGRS Research Map | TGRS