Failures and Wins of Service Design in Large Product Organisations

You start to work with a well-known large product company, excited to see how the magic behind the curtains happens. On your first day in the project, you get an invitation to a one-and-a-half hour ‘Product topic kick-off workshop’ video call. The meeting, originally planned for six people, now has 17 invitees and no agenda. Nonetheless, you’re eager to start the collaboration. After the meeting, you are still not sure what the product topic is about, who were the people that were talking most of the time and what the next steps are.

Authors

Publication Details

Journal
Touchpoint
Published
2025-04-07
DOI
https://doi.org/10.30819/touchpoint.16-1.16
Primary Topic
Service and Product Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

Failures and Wins of Service Design in Large Product Organisations

Ján Schneider, Pekka Laitinen, Anna Kholina
Touchpoint
Service and Product Innovation
article

Failures and Wins of Service Design in Large Product Organisations

Ján Schneider, Pekka Laitinen, Anna Kholina
article en

Abstract

You start to work with a well-known large product company, excited to see how the magic behind the curtains happens. On your first day in the project, you get an invitation to a one-and-a-half hour ‘Product topic kick-off workshop’ video call. The meeting, originally planned for six people, now has 17 invitees and no agenda. Nonetheless, you’re eager to start the collaboration. After the meeting, you are still not sure what the product topic is about, who were the people that were talking most of the time and what the next steps are.

TouchpointVol. 16(1)
Openalex Percentile: Top 92%
Service and Product Innovation
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Failures and Wins of Service Design in Large Product Organisations — Ján Schneider, Pekka Laitinen, et al. · Touchpoint (2025) | TGRS Research Map | TGRS