Designing for Future Adopters: Unlocking hidden value in service ecosystems

What if your most valuable users were the ones you’ve never designed for? This article explores how recognising ‘future adopters’ – often hidden within shared plans – can unlock transformative value. Drawing from a case study with 100 million subscribers, we reveal strategies to engage these overlooked, high-impact users.

Authors

Publication Details

Journal
Touchpoint
Published
2025-04-07
DOI
https://doi.org/10.30819/touchpoint.16-1.21
Primary Topic
Service and Product Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

Designing for Future Adopters: Unlocking hidden value in service ecosystems

Rogério Dias
Touchpoint
Service and Product Innovation
article

Designing for Future Adopters: Unlocking hidden value in service ecosystems

Rogério Dias
article en

Abstract

What if your most valuable users were the ones you’ve never designed for? This article explores how recognising ‘future adopters’ – often hidden within shared plans – can unlock transformative value. Drawing from a case study with 100 million subscribers, we reveal strategies to engage these overlooked, high-impact users.

TouchpointVol. 16(1)
Openalex Percentile: Top 92%
Service and Product Innovation
DOISourceOpenAlex
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Designing for Future Adopters: Unlocking hidden value in service ecosystems — Rogério Dias · Touchpoint (2025) | TGRS Research Map | TGRS