A STUDY ON CONSUMER PERCEPTION AND LEVEL OF SATISFACTION ON ONLINE GROCERY MARKET SPECIAL REFERENCE TO ZEPTO

The online grocery market in India is experiencing exponential growth, driven by technological innovation and shifting consumer behavior. Zepto, a prominent player in the quick commerce segment, has gained attention with its unique 10-minute delivery promise. This study explores consumer perception and satisfaction with Zepto's services, aiming to understand the key factors that influence customer experience in this rapidly evolving sector. A structured questionnaire was administered to 103 respondents, and the data was analyzed using statistical tools such as simple percentage analysis, Chi-square test, and ANOVA. The study reveals varying levels of consumer awareness and satisfaction, highlighting both the strengths and challenges of Zepto's service model. Insights from this research are valuable for refining Zepto’s customer engagement strategies and enhancing its competitive positioning in the online grocery market.