Using Humble Language Can Drive Market Success

Businesses in trouble can reap benefits by displaying humility -but the rules differ for family and non-family firms.Across the United States, both family-run and nonfamilyrun businesses have served as the backbone of the economy, quietly thriving for generations.Their enduring presence stems from a variety of strengths -from deeprooted cultural values to entrepreneurial leadershipthat have earned them lasting respect from investors, employees, and communities alike.Nonfamily firms are often known for entrepreneurial, bold and aggressive moves.Family firms are recognized more for their steady, tradition-driven approach to business, and have earned strong respect for a blend of character, leadership, and people-centered values.