Manifestations of the mission in the published online corporate culture of business organizations in Bulgaria

The organizational mission statement is an important strategic document for any business organization, revealing its official ideology. The publication of the mission has an essential role in identifying the companies in the market space and building the desired organizational image. In this regard, the aim of the paper is to establish the degree of publication on the Internet of the missions of organizations from various sectors of the Bulgarian economy, and to identify their substantive features. The results of the survey show that the mission is among the most publicized elements of the publicized culture of Bulgarian companies, and the content of the proclaimed messages is adequate to the conditions of the modern market environment.