Optimisation of post-production channel management

The problem of distributing their production. The structure of distribution channels often develops spontaneously through trial and error, based on the experience and intuition of marketing experts. Mathematical models of goods movement, regional supply chains and marketing are being developed. The goal of the research is to analyse approaches to optimising the post-production network of a specific enterprise as a basis for increasing sales through long-term partnerships. In accordance with the objectives of the study, the following tasks are set for implementation: 1) building an integrated system for goods flows within the company's post-production network; 2) identifying elements of the process of forming a distribution policy and choosing a channel.

Authors

Publication Details

Journal
Izvestia Journal of the Union of Scientists - Varna Economic Sciences Series
Published
2024-10-01
DOI
https://doi.org/10.56065/ijusv-ess/2024.13.1.275
Primary Topic
Scheduling and Optimization Algorithms
Type
article
Field-Weighted Citation Impact
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article

Optimisation of post-production channel management

Plamen Petrov
Izvestia Journal of the Union of Scientists - Varna Economic Sciences Series
Scheduling and Optimization Algorithms
article

Optimisation of post-production channel management

Plamen Petrov
article en

Abstract

The problem of distributing their production. The structure of distribution channels often develops spontaneously through trial and error, based on the experience and intuition of marketing experts. Mathematical models of goods movement, regional supply chains and marketing are being developed. The goal of the research is to analyse approaches to optimising the post-production network of a specific enterprise as a basis for increasing sales through long-term partnerships. In accordance with the objectives of the study, the following tasks are set for implementation: 1) building an integrated system for goods flows within the company's post-production network; 2) identifying elements of the process of forming a distribution policy and choosing a channel.

Izvestia Journal of the Union of Scientists - Varna Economic Sciences SeriesVol. 13(1)
Openalex Percentile: Top 57%
Scheduling and Optimization Algorithms
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