Climate Knowledge and Engagement in Primary Education: Insights from an Audience Segmentation Approach

This study examines the knowledge, alternative conceptions, and attitudes of 5th and 6th-grade primary students regarding climate change, utilizing the Six Americas Short SurveY (SASSY) audience segmentation tool developed by Yale University. The findings indicate that while most students fall into segments characterized by heightened awareness, alternative conceptions remain widespread. Notably, older students exhibit more misconceptions compared to their younger peers. The study underscores the need for targeted educational interventions to enhance understanding and foster environmental consciousness.