Mask-wearing intention after the removal of the mandatory mask-wearing requirement in Hong Kong: application of the protection motivation theory and the theory of planned behaviour

The findings indicate that attitude towards continued mask-wearing was the strongest predictor of mask-wearing intention, followed by subjective norms and perceived self-efficacy. Insights from this study may inform public health policymaking regarding mask-wearing practices in future health crises.

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Publication Details

Journal
Hong Kong Medical Journal
Published
2025-04-07
DOI
https://doi.org/10.12809/hkmj2311274
Citations
2
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
4.15
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article

Mask-wearing intention after the removal of the mandatory mask-wearing requirement in Hong Kong: application of the protection motivation theory and the theory of planned behaviour

Ben Y. F. Fong, Pimtong Tavitiyaman, Vincent Law, Tommy K. C. Ng et al.
2 citations
Hong Kong Medical Journal
Consumer Perception and Purchasing Behavior
4.15
article

Mask-wearing intention after the removal of the mandatory mask-wearing requirement in Hong Kong: application of the protection motivation theory and the theory of planned behaviour

Ben Y. F. Fong, Pimtong Tavitiyaman, Vincent Law, Tommy K. C. Ng, Wing Kong Chiu
article en
2 citations

Abstract

The findings indicate that attitude towards continued mask-wearing was the strongest predictor of mask-wearing intention, followed by subjective norms and perceived self-efficacy. Insights from this study may inform public health policymaking regarding mask-wearing practices in future health crises.

Hong Kong Medical JournalVol. 31(2)
Hong Kong Polytechnic University (HK)
Gender equality
Openalex Percentile: Top 7%
Consumer Perception and Purchasing Behavior
4.15
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Mask-wearing intention after the removal of the mandatory mask-wearing requirement in Hong Kong: application of the protection motivation theory and the theory of planned behaviour — Ben Y. F. Fong, Pimtong Tavitiyaman, et al. · Hong Kong Medical Journal (2025) | TGRS Research Map | TGRS