A Study on Repurchase Intention and Word-of-Mouth for Chinese Smart Home Appliances Using the Unified Theory of Acceptance and Use of Technology

With the rapid development of the artificial intelligence era, household appliances have gradually developed while adapting to various lifestyles. In particular, smart home appliances are being promoted at a rapid pace by enabling automation, remote control, and personalization services. In addition, the popularization and generational change of related products are expected to accelerate due to changes in consumer behavior following the improvement of the Chinese consumer market and the expansion of the Chinese smart device market. Therefore, research is needed to understand the satisfaction, repurchase intention, and word-of-mouth intention for Chinese smart home appliances. This study applied the Unified Theory of Acceptance and Use of Technology, and the analysis was conducted by inputting the selection attribute as an additional variable. The main research results of this study are as follows. Firstly, it was found that performance expectancy, effort expectancy, social influence, and facilitating conditions, which are the core variables of the Unified Theory of Acceptance and Use of Technology, had a positive effect on the satisfaction with smart home appliances. Secondly, it is shown that price, function and brand, which are the selection attributes for smart home appliances, have positive influence on the satisfaction of smart home appliances. Finally, it is shown that satisfaction with smart home appliances has positive influence on repurchase intention and word-of-mouth intention.