New Strategies for the English Translation and Dissemination of China's Traditional Culture in the Era of Online Self-Media

In today's world of increasingly frequent global cultural exchanges, China's traditional culture must go global, allowing the world to understand China and its rich cultural heritage. Cultural confidence, as the internal driving force promoting national prosperity and progress, not only reflects pride in one's own culture but also demonstrates respect for human cultural diversity. With the rise of online self-media, profound changes have taken place in the dissemination of traditional culture, and English translation strategies also need to evolve to adapt to the new communication environment and audience needs. This paper explores the communication characteristics of online self-media as a new medium and the basic principles and innovative paths that traditional culture English translation strategies should follow in this context.