The Audio-Visual Cultural Construction and Future Prospect of Chinese Original Animation - Taking the "Light Chaser Universe" by Light Chaser Animation Studio in China as an Example

In the past five years, Light Chaser Animation Studio in China has produced a series of classic domestic animations such as White Snake, New Gods and Chang An, which has set off a wave of understanding Chinese history and culture through aesthetic film works, and built a unique "Light Chaser Universe" at home and abroad. This paper explores the innovative measures and practical limitations, and then gives reference suggestions of Light Chaser Animation from five aspects, including Myth and Legend IP, Visual Innovation, Eastern Heterogeneous Space Construction, Role Shaping and Value Reconstruction, to analyze audio-visual attempts of cultural inheritance and innovation from an academic perspective, and to provide "Light Chaser Examples" for China and even the global animation cultural exchanges.