Evaluating the Impact of Ai-Driven Automation on Customer Experience in Fintech

By improving efficiency, personalisation, and service quality, the use of artificial intelligence (AI) into financial technology, or fintech, has revolutionised consumer interactions. This research uses a two-sample t-test to assess how AI-driven automation affects customer experience in financial companies. To ascertain the importance of AI in enhancing service delivery, customer experience evaluations from fintech organisations with and without AI were examined. The findings highlight the importance of automation in enhancing user experience by showing a discernible increase in customer satisfaction among AI-driven fintech companies. For financial businesses hoping to improve client engagement through AI adoption, these findings offer insightful information. Future studies can examine how changing AI capabilities affect long-term consumer confidence in digital finance.