Digital Transformation of Professional Markets in Zhejiang Province: Practice and Exploration of Internet Empowerment and Ecosystem Reshaping

As a cornerstone of China's economic modernization, Zhejiang Province has developed a globally influential network of professional markets since its postreform industrialization.These markets have played a key role in driving local economic growth.This study examines the structural impact of internet-driven innovation on Zhejiang's markets through three main dimensions: transaction cost reduction, industrial agglomeration, and digital ecosystem evolution.The study also suggests policy recommendations for strengthening digital infrastructure, promoting intelligent management, and supporting cross-industry collaboration.Matching local strategies with national policies is needed for ensuring sustainable growth and improving global competitiveness.This research provides useful insights for regions undergoing digital transformation, showing Zhejiang's approach to connecting technological advancements with institutional frameworks for effective transformation.