Development of domestic tourism in Russia: a regional aspect

The emergence of a new strategic direction focused on large-scale domestic tourism development has prompted the search for innovative management tools aimed at promoting regional tourism, enhancing tourist attractiveness, and improving infrastructure. One of the fundamental aspects of this development is social. Rus sians' expectations regarding domestic tourism, along with their behavioral traits and preferences, are crucial for creating strategic models. These models cause the priorities for developing domestic tourism, which capitalize on each region's unique strengths to satisfy growing tourist demand. The government faces the dual challenge of not only creating comfortable conditions for tourism but also addressing the social stereotypes that influence Russians' attitudes toward regional tourism. Research on various types of regional tourist products indicates a demand for a comprehensive approach to create a region's tourist attractiveness. This approach seeks to engage tourists from diverse demographic and socio-economic backgrounds. The gradual enhancement of regional tourism potential fosters the emergence of new industry leaders who prioritize consumer needs and are capable of developing long-term forecasts to boost tourist flows. Research identified several key factors essential for the development of domestic tourism: unique tourist potential, the formation and promotion of a strong tourist brand, understanding the characteristics of the target consumer, and adapting infrastructure to meet its needs. The aim of this study is to analyze the tourism development system in the Tyumen region, define its objectives, and align them with the federal concept for domestic tourism development. The conclusions of the article define a set of characteristics that determine the unique aspects of tourism development in the Tyumen region.