A STUDY ON EMPLOYEE ENGAGEMENT AND WORK CULTURE IN COIMBATORE WITH REFERENCE TO TEXTILE INDUSTRY

This study examines employee engagement and work culture in the textile industry of Coimbatore, a prominent hub for textile manufacturing in India. The research aims to identify key factors influencing employee motivation, job satisfaction, organizational commitment, and workplace environment. Using a structured questionnaire, data was collected from employees across various textile units in Coimbatore. The study found that a positive work culture, effective communication, recognition, and opportunities for career growth significantly contribute to higher engagement levels. Challenges such as monotonous work, limited incentives, and lack of participation in decision-making were also highlighted. The findings suggest that fostering an inclusive and supportive work culture is vital for enhancing employee productivity and retention in the textile sector. Keywords: Employee Engagement, Work Culture, Textile Industry, Job Satisfaction, Organizational Commitment, Coimbatore, Workplace Environment.