ADOPTION OF DIGITAL PAYMENT IN SMALL BUISNESS IN COIMBATORE

This study aims to explore the adoption of digital payment systems among small businesses in Coimbatore. With the growing emphasis on a cashless economy, digital payments have become an essential part of daily business transactions. The study focuses on analyzing the attitudes of small business owners towards digital payment systems, identifying the key factors influencing their preference, measuring their level of satisfaction, and understanding the challenges they face. Data was collected through surveys and interactions with local business owners, revealing that while many have adopted digital payment methods due to convenience, customer demand, and efficiency, some still face obstacles such as lack of technical knowledge, network issues, and concerns about transaction charges. The findings suggest that with proper awareness, training, and support, digital payment adoption in Coimbatore’s small business sector can be significantly enhanced, leading to more efficient and transparent business practices. Key words: Digital payments, Small business, UPI, Cashless economy.