HUMAN RESOURCE MANAGEMENT IN IT-COMPANIES AS A FACTOR OF SUSTAINABLE DEVELOPMENT IN RUSSIA’S DIGITAL ECONOMY

In the context of the dynamic development of information technology in Russia, human resource management issues are becoming key to maintaining the competitiveness and sustainability of companies. The shortage of professionals, high staff turnover, and intense competition for the best talent highlight the need to develop and implement integrated HR management strategies. This paper examines the main directions and difficulties in the field of IT personnel management in Russia, and also suggests methods for attracting, adapting and retaining employees, accompanied by recommendations for creating an effective HR strategy for IT organizations.